English for Business Communication is a short course for people in or preparing for work who need to improve their English in these key areas: socialising, telephoning, presenting, taking part in meetings and negotiating. With its modular approach it is easy to fit into any teaching programme. As the title suggests, the focus is on developing speaking skills in the contexts of day-to-day dealings with customers, clients a11/2/97nd suppliers of services or goods. Great emphasis is also placed on developing listening skills. Integrated writing tasks are included where appropriate and reading comes in the form of informative texts on business communication skills and typical business documents such as faxes and letters. The course is in colour and accompanied by a Teacher's Book and a set of two Audio Cassettes or Audio CDs.
This book aims at providing the students with the practical ability «to do» things in Business English: preparing case studies in English, reading graphs, interpreting data, filling out forms, writing commercial letters, résumés and compiling financial statements. Glossaries of specialised terms have been included to complete various sections. This textbook is a tool which can be used profitably both in the workplace and the university. The topics chosen and the approach adopted lead to multidisciplinary learning. The references to marketing, business economics, accountancy and the internet provide the material for the practical acquisition and eventual mastery of Business English. For the teachers, the book comes with a Teacher's Guide file, a useful tool to get acquainted with business terminology.
Business Result Second Edition offers business professionals more communication and language practice than ever before, so they develop business English skills to use immediately. Relevant, personalized practice for people at workWith Business Result Second Edition, students practiselanguage that is relevant to their work context, so they can use what they learn in real work situations. NEW Talking Point discussion lessons are based on an interesting business concept, process or approach that is relatable for any student in any business profession. The personalized Talking Point tasks allow studentsto apply the concept to their own working contexts, and provide the opportunity to use language from the unit. NEW Viewpoints integrate video into the lesson to bring business English to life - and build communication skills for business. Each video lesson relates to content in the units and builds up to a communicative task. NEW Language Points provide explicit focus on the meaning and form of the target languageapplied in a business context. EXTENDED Practically Speaking sections help students put language to use immediately. In every unit, Practically Speaking relates clearly to the unit content, and includes input, analysis and practice.Easily adapt Business Result Second Edition to fit your teaching contextThe IMPROVED modular structure of Business Result Second Edition means it can be easily adapted to fit your teaching context. Each section within a unit works in a modular way- they can be completed as standalone activities according to your needs. You can choose lessons that are most relevant for your students. The Teacher's Book provides support for using the course flexibly in 1 to 1 lessons and with pre-work students. For those working through the book in order, continuity is maintained throughout the book to provide naturalprogression. Enrich your lessons with ready-to-go resources to pick up and teach in classNEW photocopiable worksheets for each unit provide more practice for the main sections of each unit: Working with Words, Language at Work and Business Communication. NEW online resources for teachers include Viewpoint video files to stream or download, audio files tostream or download, sample emails for each unit, downloadable business cards, and progress tests. Help students advance their career through progress tracking and assessment supportClear Outcomes - 'you can' statements help students monitor their own progress, anddownloadable progress tests enable you to track students' progress in language skills and speaking skills.NEW Online Practice provides extra interactive practice activities with instant feedback on answers and automatic grading, allowing students to independently review their learning. Online Practice allows you to easily track and report on your students' progress, keeping you up-to-date with your students'learning.Downloadable progress tests for every unit enable you to assess students' progress, and identify student weaknesses and strengths.
Written from an Indian perspective, Business English prepares students for the emerging global business sector by making them aware of the need to adopt a sensitive approach towards business communication. Its unique pedagogical features include illustrations; practical guides; boxes with easy references; exhaustive examples that reflect the changing business world; charts and diagrams as value-addition to the text; and exercises to help in improving linguistic skills.
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.