This useful guidebook begins with light sources, showing readers what to look for, what to avoid and how to tailor their selections to the types of lighting they and their clients will enjoy. Smith brings the same treatment to light modifiers, demonstrating how a few light sources can be infinitely modified to create precision lighting effects that are customised for each subject. Packed with before-and-after images and ample set-up shots that show the lighting set-up from the photographer's and the subject's point of view.
There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.
Droves of hobbyist photographers make a move to professional photography every year. They read a few books, watch rock star photographers shoot online, make business cards, and forge their path to a new career. When they book clients, work through the session, proof their images, and conduct a sales session, though, they encounter artistic, organizational, and financial problems they had not anticipated, and many stall out. In this book, Jeff Smith focuses on finding an audience and a target demographic, honing your posing and lighting skills, working with clients, and managing business and personnel concerns. Smith begins by taking a close look at the mind-set required for forging ahead as a professional photographer. He shows you how to define and target the clientele you want to work with and teaches you skillful approaches for creating and maintaining a strong photographer–client relationship. He notes that many photographers enter the business to create images that please them and explains that to be successful, photographers must instead learn to gain insight into just what the client wants to see in the final photos in order to maximize profits and keep clients coming back for more. With a clearly defined objective and approach outlines, Smith moves on to tackle common technical issues that new pros find daunting. He provides tips for creating perfect lighting in the studio and outdoors. He also discusses positioning for every part of the body, to create an ideal presentation to the camera. Next, he provides compositional tips—from where to position the subject in the frame, to selecting the best camera angle, to cropping for impact—in order to maximize image impact and present the best-possible image to your client. Finally, with the technical and artistic fields addressed, Smith turns to a discussion on the business side of the profession. He offers advice on acquiring equipment, understanding costs and pricing, creating new business opportunities, identifying an ideal studio location, and even managing your time.
This lighting manual shows that successful studio photography does not require a warehouse-sized space brimming with expensive lights, Hollywood-style facades, and a half-dozen assistants making the client lattes. Rather, this guide shows photographers how to create studio lighting effects that range from clean and classic to highly complex and use a garage, spare bedroom, or even a backyard as their “studio.” The simple setups show that one to three small, inexpensive electronic flash units—along with budget-friendly stands, communication systems, and some do-it-yourself light modifiers—can be combined to create brilliant studio-quality images without the studio. Numerous sample shoots and plans provide clear instructions for taking control of any environment to create spectacular images.
Shattering the notion that location lighting has to be difficult, inconvenient, or compromised in its quality, this resource provides guidance on how to create unique and personalized images shot in parks, on city streets, at sports arenas, in workplaces, or in a client’s home. With an overview of equipment and a discussion on the essential tools for a shoot, this guide walks photographers through the creation of dozens of location images—from casual headshots to full-length, formally posed portraits. With strategies for meeting lighting challenges found outside of the studio—from evaluating existing light to modifying or supplementing light as needed—this book will help photographers shoot confidently by developing a plan for creating professional-quality location portraits.
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
With detailed, informative instructions for capturing personable and memorable yearbook photos, actor and model portfolios, and business, bridal, and children’s portraits, this exhaustive reference covers what photographers need to know to be successful. Emphasizing that the client is always the center of the photograph, this resource illustrates how to evaluate the customer to determine which features to downplay and which to accent. Tips for creating the perfect image through posing and lighting, handling the post-shot conference, and previewing and retouching the images are supplied, as well as guidance for the technical and emotional challenges of shooting a portrait. Packed with step-by-step images, no-nonsense techniques, and practical advice, this is a must-have book for professional and advanced amateur photographers.
This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included areÊtips for improving search-engine optimization, marketing, pricing, packaging, and contracts toÊenable aspiring and experienced professionals alike to follow their passions to success.
Encouraging photographers to take a subject-oriented approach to lighting, this manual shows it is possible to make better decisions about both the technical and artistic aspects of lighting. It teaches how to identify qualities the subject possesses that the light will react with and how to use this knowledge to create perfect photographs. Through a variety of amply illustrated shoots, the book explains how to approach each image from the perspective of controlling the subjectÕs appearance to match the photographerÕs vision for the picture. This comprehensive guide covers such topics as the benefits and drawbacks of various lighting tools, the effect of light placement, and controlling lighting ratios. Designed for intermediate-to-advanced photographers, it illustrates techniques for using light as a tool to capture the subject in the best possible manner.
This comprehensive guide to location portraits teaches the basics of good head-to-toe posing, indoors and out, and shows the classical approaches used throughout photographic history to create a pleasing rendition of the human form. Additional introductory chapters detail the four main posing styles and reveal how to determine which will work best with a subject, their clothing, the location, and the purpose of the portrait. Chapters for advanced photographers highlight the creation of a wide variety of individual and group posesÑincluding ground, seated, head-and-shoulders, and standingÑto be utilized in tandem with stairs, rocks, and other architectural and natural elements. A chapter devoted to the essential business skills needed to professionally schedule appointments, work through consultations, manage sessions, and present and deliver final prints is also included.
Wonderpedia offers the books reviews, while NeoPopRealism Journal publishes news, views and other information additionally to the books reviews. These publications were founded by Nadia RUSS in 2007 and 2008, in new York City.
Hit the ground running with this no-nonsense guide to outdoor portraits! Acclaimed photo-educator Jeff Smith shows you how to design beautiful images that virtually sell themselves. Quick lessons take you through every step of the process in detail, showing you how to select locations, and then use natural light alone or in harmony with reflected light and/or strobe lighting for flawless results. Smith shows you what to look for (and avoid) when lighting the subject’s eyes and face, and demonstrates exactly how to balance your scene and subject for portraits all day long (even at the tricky midday hours). With this all-day approach to location lighting, you’ll be able to book sessions that are more personalized, more profitable, and more convenient—for both you and your clients.