Business & Economics

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months

Author: Dan Kennedy

Publisher: Entrepreneur Press

ISBN: 1599181401

Category: Business & Economics

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View: 632

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Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits. Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success. How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159 How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28 A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32 A Direct Sales Process That Turned Into an Info-Business ….. Page 35 The 40 Ways to Make Money With Information Products ….. Page 41 The Quick Way to Determine the Selling Price of Information Products …. Page 43 How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51 How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53 Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59 What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62 How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72 Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76 An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before …. Page 81 How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89 How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101 What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149 What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121 Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.