Computers

QuarkXPress 6 For Dummies

QuarkXPress 6 For Dummies

Author: Barbara Assadi

Publisher: John Wiley & Sons

ISBN: 0764549766

Category: Computers

Page: 432

View: 809

Get a quick handle on the new features of QuarkXPress 6,including Mac OS X and Windows XP compatibility, enhanced undofunctionality, full-resolution previews, and new ways to managecomplex projects Written by designers for designers, covering all the majortools for layout, text editing, special effects, Web pagedevelopment, and printing in simple, easy-to-understandlanguage Enables both beginning and intermediate designers to startusing the program quickly From two highly qualified authors: Barbara Assadi, formermanager of Quark, Inc.’s Editorial Services department, andGalen Gruman, a desktop publishing pioneer and former executiveeditor of Macworld
Business & Economics

Branding For Dummies

Branding For Dummies

Author: Bill Chiaravalle

Publisher: John Wiley & Sons

ISBN: 9781118052846

Category: Business & Economics

Page: 386

View: 266

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Travel

Caribbean For Dummies

Caribbean For Dummies

Author: Darwin Porter

Publisher: John Wiley & Sons

ISBN: 9780471962519

Category: Travel

Page: 578

View: 557

From a pulsing reggae beat to the waves lapping the beach, volcanoes to casinos, all kinds of water sports to great golf and tennis, the Caribbean has something to delight any traveler. Whether you’re looking for an active adventure or a relaxing escape, a spectacular honeymoon suite or a quiet retreat, a ritzy golf resort and spa or a kid-friendly resort, you’ll find it in the Caribbean. This book gives you information on: The most popular islands: Aruba, Barbados, The British Virgin Islands, Grand Cayman, Jamaica, Puerto Rico, St. Lucia, Sint Maarten/St. Martin, and The U.S. Virgin Islands Handling your money, including the currency used on each island and tipping recommendations All sorts of accommodations, ranging from a Palladian-style mansion to two-story rondavels designed like Tiki huts on stilts and from a plantation-style retreat to rustic villas The best beaches, including Palm Beach on Aruba, Gold Coast on Barbados Seven Mile Beach on Grand Cayman, Luquillo Beach on Puerto Rico, and more Intriguing ideas for active vacations, including exploring the cunucu by Jeep in Aruba, windsurfing in Barbados, scaling Jamaica’s highest peaks, hiking in a Puerto Rican rainforest, and more Great scuba diving, including wreck diving in Aruba and the British Virgin Islands, the famous Cayman Wall, and more Great golf courses, including some designed by Robert Trent Jones, Sr., Robert Trent Jones, Jr., and Tom Fazio Where to shop for everything from European china, jewelry, perfumes, and linens to flavored rums, Jamaican coffees, and Puerto Rican carnival masks Like every For Dummies travel guide, Caribbean For Dummies, 4th Edition includes: Down-to-earth trip-planning advice What you shouldn’t miss — and what you can skip The best hotels and restaurants for every budget Handy Post-it Flags to mark your favorite pages Fantastic fishing. Incredible snorkeling. Great tennis facilities. Incomparable sailing and windsurfing. Casinos, shows, and discos. Intriguing cuisine, including Nuevo Latino, West Indian, and French plus local fare like cod fritters, conch, and all kinds of seafood concoctions. Beautiful scenery ranging from sandy beaches to jungle-like forests. Sample all the Caribbean has to offer in this friendly guide and then plan your trip and dig in.
Pets

Horses For Dummies

Horses For Dummies

Author: Audrey Pavia

Publisher: John Wiley & Sons

ISBN: 9781118054659

Category: Pets

Page: 400

View: 983

Features new full-color photos and online resources Train, care for, and have fun with your horse If you're crazy about horses, this hands-on guide is all you need to giddy up and go. Featuring updates on breeds, boarding, nutrition, equipment, training, and riding, as well as new information on various equine conditions, this resource shows you how to keep your horse happy - and take your riding skills to the next level. Discover how to * Select the right horse for you * Feed, groom, and handle your horse * Recognize common horse ailments * Have fun in the saddle * Get involved in equestrian competitions
Law

Paralegal Career For Dummies

Paralegal Career For Dummies

Author: Scott A. Hatch

Publisher: John Wiley & Sons

ISBN: 1118052978

Category: Law

Page: 384

View: 934

Apply important legal concepts and skills you need to succeed Get educated, land a job, and start making money now! Want a new career as a paralegal but don't know where to start? Relax! Paralegal Career For Dummies is the practical, hands-on guide to all the basics -- from getting certified to landing a job and getting ahead. Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more! Discover how to * Secure your ideal paralegal position * Pick the right area of the law for you * Prepare documents for litigation * Conduct legal research * Manage a typical law office Sample resumes, letters, forms, legal documents, and links to online legal resources. Please see the CD-ROM appendix for details and complete system requirements.
Crafts & Hobbies

Dog Training For Dummies

Dog Training For Dummies

Author: Jack Volhard

Publisher: John Wiley & Sons

ISBN: 9780764584183

Category: Crafts & Hobbies

Page: 410

View: 973

Introduces equipment, techniques, activities, and reinforcement required to successfully train a dog, including advice on healthcare, competition, and behavioral issues.
Travel

Boston For Dummies

Boston For Dummies

Author: Marie Morris

Publisher: John Wiley & Sons

ISBN: 9780470177273

Category: Travel

Page: 316

View: 322

Boston offers a unique blend of traditional and trendy…old and new, with ultramodern skyscrapers towering beside colonial historical sites. Whether you want to explore incredible museums or shop tempting boutiques, take in a game or take a cruise, this book points the way with info on: Attractions for history lovers, sports lovers, and food lovers Seven great itineraries and four fun day trips Public Garden, the first botanical garden in the U.S., legendary Fenway Park, Longfellow National Historic Site, and more All kinds of restaurants, ranging from local seafood and pizza favorites and ethnic eateries to elegant, high-end dining and unique neighborhood cafes Shopping in stores that range from cheap to chic, boho to bourgeois, including Newbury Street, the “rodeo Drive of New England” Walking the 3-mile Freedom Trail, Harvard Square, Commonwealth Avenue, or around Walden Pond Taking in fantastic live performances or relaxing in fun pubs and bars Like every For Dummies travel guide, Boston For Dummies, 4th Edition, includes: Down-to-earth trip-planning advice What you shouldn’t miss — and what you can skip The best hotels and restaurants for every budget Handy Post-it Flags to mark your favorite pages With this friendly guide, you’ll enjoy a Boston vacation that suits you, whether that’s exploring the old or celebrating the new.
Health & Fitness

Endometriosis For Dummies

Endometriosis For Dummies

Author: Joseph Krotec, MD

Publisher: John Wiley & Sons

ISBN: 9780470050477

Category: Health & Fitness

Page: 386

View: 116

Get the empowering info that puts you in control Take charge and take comfort in knowing how to live well with endometriosis Diagnosing and living with endometriosis isn't easy, but this disease doesn't have to rule your life. This book helps you find out and recognize typical symptoms. Plus, you'll get up-to-date info on traditional and alternative treatments -- ranging from medications and surgeries to acupuncture and massages. The authors provide plenty of compassionate advice on dealing with the pain and emotional issues, so you can enjoy life. Discover how to * Evaluate treatment options * Enhance your chances of getting pregnant * Manage the pain * Make lifestyle changes to minimize symptoms * Deal with the emotional and financial challenges
Travel

Alaska For Dummies

Alaska For Dummies

Author: Charles P. Wohlforth

Publisher: John Wiley & Sons

ISBN: 9780471945550

Category: Travel

Page: 460

View: 172

A collection of lively, user-friendly travel guides provides accurate, up-to-date information and expert, opinionated advice on a wide range of travel destinations, landmarks, accommodations, and eateries, furnishing convenient full-color maps, quick-reference pointers, worksheets and checklists, and icons indicating child-friendly facts, travel tips and warnings, special bargains, and more.
Pets

Bulldogs For Dummies

Bulldogs For Dummies

Author: Susan M. Ewing

Publisher: John Wiley & Sons

ISBN: 1118054806

Category: Pets

Page: 288

View: 365

Find out how to select, train, and care for your Bulldog Though originally bred for bull baiting, today's Bulldogs are calm, dignified, and courageous - and make great pets. Whether you're already a Bulldog owner or you're thinking about becoming one, this friendly guide will answer your questions and help you and your Bully live happily ever after. From choosing your dog to training, diet, and health, it's just what you need for Bulldog success! Discover how to * Understand the breed and its history * Buy or adopt a healthy Bulldog * Housetrain your Bulldog and teach basic commands * Keep your Bulldog well-groomed and active * Watch for breed-specific health problems
Travel

England For Dummies

England For Dummies

Author: Donald Olson

Publisher: John Wiley & Sons

ISBN: 9780471794097

Category: Travel

Page: 482

View: 943

Whether you like taking in historic sites and cathedrals or great shopping and nightlife, quiet, quaint villages or swinging seaside resorts, the cosmopolitan aura of London or the spectacular beauty of the Lake District, you’ll find plenty to see and do in England. This friendly guide doesn’t solve the mystery of prehistoric Stonehenge, but it helps you solve the mystery of how to make the most of your time and your money, with: Five great one- or two-week itineraries to help you hit the high points on your list Suggestions for day-trips from London The low-down on the high-brow castles Information on areas from the Yorkshire moors to the cliffs of Cornwall to Stratford-upon-Avon Tips for getting around in London via Underground, bus, or taxi A tear-out cheat sheet to help you with unfamiliar British words so you can understand the blokes Like every For Dummies travel guide, England For Dummies, 3rd Edition includes: Down-to-earth trip-planning advice What you shouldn’t miss—and what you can skip The best hotels and restaurants for every budget Handy Post-it Flags to mark your favorite pages
Travel

Paris For Dummies

Paris For Dummies

Author: Cheryl A. Pientka

Publisher: John Wiley & Sons

ISBN: 9780470085844

Category: Travel

Page: 388

View: 428

A collection of lively, user-friendly travel guides provides accurate, up-to-date information and expert, opinionated advice on a wide range of travel destinations, landmarks, accommodations, and eateries, furnishing convenient full-color maps, quick-reference pointers, worksheets and checklists, and icons indicating child-friendly facts, travel tips and warnings, special bargains, and more.